I like what HTC has been up to lately. Rather than fighting a race to the bottom with endless soulless variants of the same piece of hardware in a crowded (and fiercely competitive) Android handset market, it’s trying to grow beyond just being a handset manufacturer. 

I hate starting reviews with history lessons, but in this case we really do need to step back to see where HTC is coming from. In the beginning, HTC was a nameless OEM for other more famous brands. Its clients were smartphone and Pocket PC names like Palm with its Treo, Compaq with its iPaq, Dell with a number of the Axim PDAs, and UTStarcomm. As Windows Mobile aged and showed little signs of improving, HTC took its first step outside the bounds of being just a hardware assembler by taking on an ambitious project to revitalize Windows Mobile with a software skin. The fruits of this effort were TouchFlo, and later TouchFlo 3D UIs - which eventually would become HTC Sense. Somewhere between the release of the HTC Mogul and HTC Touch Pro, HTC realized that its future wasn’t purely in manufacturing devices for other handset vendors, but in leveraging its own brand. The combination of continually improving industrial design, software, and its own direction have turned HTC into the device manufacturer it is today. 

Source: AnandTech