While they discussed information that was already available via the company’s second press release this morning, they continued to emphasize the company’s place in the market and desire to reinvigorate the brand. On a conference call earlier this morning
T-Mobile CEO Philip Humm and CTO Neville Ray continued to outline company plans for 2012. Humm also touched on
T-Mobile’s “Challenger strategy” to relaunch the brand during the second half of 2012. Update: I accidentally left out a critical part of todays story, T-Mobile CEO Philip Humm indicated the carrier would offer 10 LTE handsets by the end of 2013. Humm emphasized that while T-Mobile had a rough year, they were still able to deliver “solid financials” and stay a profitable brand for Deutsche Telekom.
Source: TmoNews